Understanding what determines Presence of an idea

Websites

Any half-way decent hosting package will include a basic statistics package. Idealware just did a report on web analytic packages that’s definitely worth a read. If you are pressed for time and only want to track a few elements on a monthly basis, my top five would be

- Visits - the number of people looking at each page. This tells you the most popular pages on your site.
- Unique visitors - how many different people are visiting your site, regardless of how many times they returned.
- Referrers - where your visitors were before they came to your site. Are they finding you through Google, by typing in your URL directly, or by clicking on a link from someone else’s site?

- Click Path - where people come into your site, where they go, and where they leave. You can also look at top entry and exit pages, but the full click path gives you a better sense for how people typically use your site.
- Keywords - which words people are using in search engines to find your site (and conversely, which words are important to you that aren’t bringing people in).